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Case studies, articles, and blog posts. Working prototypes; honest scope; no projected metrics.
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Featured · case study
HRTech Job Req Targeting Case Study
A working prototype that flips outbound — only reach companies the moment they post a job req signaling real ATS pain. Architecture, failure modes, code.
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7 entries
Building the Modern AI Agent Stack for GTM: Moving Past GPT-4 Wrappers
The era of the simple API wrapper is officially over. A year or two ago, you could claim to have an "AI-powered Go-To-Market stack" by dropping a basic OpenAI API call into an n8n or Make loop, feeding it a raw system prompt, and letting it draft outbound emails or summarize discovery calls. It worked well enough to turn heads, but it lacked resilience. It was slow, highly prone to hallucination, and utterly incapable of handling complex, non-linear enterprise revenue tasks. If you try to run
n8n vs Make vs Zapier · GTM Engineer's Pick
When to use which workflow orchestrator. A technical comparison of n8n, Make, and Zapier for B2B revenue infrastructure — pricing, control, AI agents.
Revenue Operations — The Four Pillars
What revenue operations actually is, the four pillars, the difference from sales ops, and the metrics that matter — written from the inside.
The Data Enrichment Waterfall
How I architect multi-provider enrichment waterfalls — query the cheap provider first, escalate only when needed, hit 80%+ coverage at fractional cost.
Solving the Indexing Crisis at Scale
How to get 100,000+ pages indexed by Google. Crawl-budget discipline, sitemap architecture, hub-and-spoke linking, and a drip schedule that wins.
Programmatic SEO at 10k Pages Case Study
Scaling a programmatic SEO build to 10,000+ pages without tripping crawl budget, indexability, or quality thresholds. Architecture and bottlenecks.
RevOps Single Source of Truth Case Study
How I designed a CRM-as-system-of-record refactor — schema reconciliation, dedup logic, and the validation passes that survive production scale.
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